Matrix Health Consulting

New Market strategies

Entering new markets, especially if they are off-shore, is a potentially risky direction for any emerging or established company. The rewards, however, can be significant and represent a balance between the risk and the opportunity. Matrix Health Consulting aims to reduce the risks involved in new market entries in healthcare by utilising an analytical and structured approach combined with local knowledge and expertise to mitigate the risks involved and ensure uptake of product offerings as quickly as possible.

Matrix Health Consulting can assist or facilitate assistance with all aspects of market analysis including competitor analysis and feasibility studies. Utilising local networks and expertise, we are also able to accurately advise on identifying decision-makers and key opinion leaders in new markets and best approaches to facilitate introductions.

Via these networks and local presence, we are also able to arrange and coordinate on-ground visit programs covering all aspects of meetings from:

Identification of key decision makers
Setting up meetings
Arranging meeting locations
Arranging all travel and accommodation arrangements for travelling company staff
Post-visit follow-up, analysis and de-briefings